Q • What did you learn about qualitative research through your analysis of this video and comments?
Q • How did this exercise inform your thoughts related to "expert opinions" posted on YouTube?
Q • Describe about your initial reaction to the video presentation and compare it to your thoughts after your analysis was complete. Did your perception of Sinek change? If so, how? If not, why not?
Q • What enduring insight related to Millennials did you come away with?
Q • What benefits are evident from a qualitative analysis of this content?
Q • Why might qualitative analysis of popular media be especially important to you (the researcher) from the perspective of your worldview?
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